Frequently Asked Questions

Getting into legal operations can be difficult, we understand. Below you'll find a list of many of the most common quesitons we hear.

About Pulse Policy

Basic information about Pulse Privacy and the services we provided.

Who created this?

Pulse is the first creation from The Better Ethics and Consumer Outcomes Network (BEACON), an organization created by Joe Toscano and Max Miner, former Google consultants who left because they believe the internet needs to be nicer to society.

The purpose of Pulse is to make legal policy more human friendly—to give the legal world a pulse.

The Vision

Information about our membership plans and pricing options.

What is a "loyalty-binding" agreement?

One of the biggest problems with legal documents today is that for small businesses, it feels like you're serving divorce papers to your customers, clients and other members of your business eco-system. This is gross.

Our goal at Pulse is to make sure you feel just as comfortable extending policies to your people as they feel reading and agreeing to them. That's why we call our policies, contracts and other legal documents "loyalty-binding" agreements.

Do 'human-readable" policies put my business at greater risk of legal action?

In short, no. Here's why:

Lawyers have spent years perfecting the legal documents that now control our world. The problem is that while we, the average people of society, are forced to agree to them, the majority of us are unable to read any of the policies without lawyers.

The current state of legal policy is a world built by lawyers for lawyers, overcomplicated for no good reason. This has created a dangerous impact on society and we believe this needs to change.

Any policies, contracts or other legal documents created by Pulse are just as descriptive but using more human language. We believe this actually makes them more descriptive, clear, and protective.

By default, all policies are written at an eighth grade reading level or below. We also have built our policies to be visual and interactive so that information is given in digestible chunks within the context of your interactions, making policies even easier to understand, engage with, and give consent to.

So no, your business will not be a greater risk legally. In fact, we believe your business will be set up for even greater success because people trust you.

What happens if laws update around the globe? Do I need to be watching for changes to data policy?

In short, no. Nothing will happen to you if the laws update because we'll update your policies for you. And if there's anything significant (if there are any "material changes" to the law) and we need you to manually update things or give us more information, we'll let you know with plenty of time to respond.

Are you just trying to get rid of lawyers?

Yes. You're welcome.

Data Privacy 101

Information about the small business fundamentals of data privacy to help you understand the basics necessary for protecting your business and building customer trust.

Explore our Resources to learn more about data privacy fundamentals.

Do I have a legal right to delete my data?

The short answer is that it depends, but probably not. Here's why:

  • Data protection in the US is very sparse. If you live in California you're protected by the California Consumer Privacy Act (CCPA). If you're in [state] you're protected by [legislation]. And if you're in [state], [state], [state] or [state], you also have data protections. Otherwise its a matter of whether the company itself wants to give you that right.

How long does it take to respond to a data access request?

The short answer is that it depends.

Access to your data depends on the following details:

  • Any small business with less than $50 million in revenue has no legal obligation to give you access to your data
  • You only have a legal right to access your data in California, Oregon, and a few other states in the US
  • Some states require companies to respond within 30 days, some give companies 45 days

What are my rights as a user (or "data subject")?

This is a tricky question that depends on where you live. The most common data rights being fought for are:

  1. Right to Access
  2. Right to Rectification
  3. Right to Deletion
  4. Right to Restriction
  5. Right to Portability
  6. Right to Dispute Automated Decisions

These rights are not guaranteed for everyone around the globe. For full detail as to what rights you have as a citizen of the United States, you can view the US State Comprehensive Privacy Law Comparison by the International Association of Privacy Professionals (IAPP).

What is the Right to Understand?

The majority of data policy is written at a post-graduate reading level and beyond yet the majority of the United States has not graduated college. Worse, the average American reads at an eighth grade reading level or below. This means even if people wanted to read about what's going on, they couldn't comprehend it.

We believe people deserve a Right to Understand and have made that very clear to lawmakers around the nation. To read more about this idea, you can check out this article.

What is the biggest problem small businesses have with data policy and how does Pulse solve it?

One of the biggest issues small businesses (SMBs) have with data policy is that the overwhelming majority of SMBs are just getting familiar with the internet, let alone recognizing what data they're collecting, how it's being used, and why.

Pulse reverses the current paradigm of you, the small business owner, needing to know all these details by letting you work with a system that does the thinking for you—as if you were working with a lawyer.

That means instead of telling us all of the data you're collecting, what servers its stored on (hell if you know, right?), who has access to it, for how long, etc, you simply tell us what site(s) you're using to build your digital experience, integration(s) you're using, how many people visiting your site, and a few other details, and we'll do the rest for you.